Our Vision:
To be the most professional consultancy firm in East Africa providing comprehensive public relations services to clients in an ethical manner with our people as our most important asset.
Background:
GDCC was founded in 1997, by Gina who set out on her own after working at Barclays Kenya for over 13 years as Head of Corporate Affairs, to launch her PR firm Gina Din Corporate Communications. The impeccable work she did for Barclays earned her their trust and it follows that they became her first client. This was a major boost for her firm, which at the time had only three staff members and a guard dog.
Gina Din Corporate Communications, GDCC, is synonymous with professionalism and quality. GDCC offices, located in the serene state house locality, reverberate with peace and tranquility necessary for productivity.
GDCC’s client base has been on a steady increase over the years. Today the company boasts of a client list of over 15 Companies in Kenya on a retainer basis. Besides there are a number of companies served on an ad hoc basis.
GDCC’s core business is providing a holistic PR package to her clients. These range from event management, corporate PR, brand PR, product launches, crisis communication, media monitoring, documentary production and design. GDCC’s well- trained and professional staff also work with international NGO’s, donors and multilateral Agencies in designing local and international communication packages.
GDCC has an international affiliation with ARCAY Africa, a pan african PR Network and is in the process of opening up an office in Dar-es-Salaam in early 2007 and later on in the year in Kampala.
The Task:
GDCC has now been in the market place for ten years and has acheived much in terms of client base, staff, resources and expertise. Present your proposal to communicate this milestone for GDCD, with a concept of outlined activities such as event ideas and media plans, timelines and pre-launch, actual launch and post launch ideas.
Some of the messages that need to feature strongly are
GDCC has been around for ten years
GDCC can be trusted
GDCC has the local expertise and on the ground logistical support
GDCC offers more than just media exposure
etc, etc. Please come up with more
Suggest various activities for the different target audiences. I would suggest that you think out of the box.
A tenth anniversary logo would be good as a starter. This can be used on all our stationery
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Throw a party…yes, i know that sounds very cliche but it’s what will happen at the party/celebration that will make it one to be noted.
Picture this: grown people from every field OF BUSINESS PLAYING GAMES…games to demonstratee trust(i.e physical dependance & team building), games to challenge the mind(think mini-who’s smarter now/family feud), games to inform more about GDCC (Q & As) etc. you get the idea don’t you…?afterall, a decade needs to be celebrated with a splash!something fresh…generate more ideas around keeping it exciting!
this would be a daytime event ofcourse…
then in the evening, there could be a cocktail at a venue of your choice with all your esteemed guests and clients to attend. Here, GDCC can take the opportyunity to give a vote of thanks to all who deserve it. The staff may receive awards as per their achievements, there can even be a special honorary trophy for Gina Din on account of this fantastic achievement(think grammys) it’s here that GDCC could tell everyone what they have accomplished and even more what they intend to accomplish in the next 10yrs to come!
well…that’s all for now but should you need more help brainstorming, feel free to contact me on angelic4g@yahoo.com, I’ll be more than glad to help.
As for the logo, great idea…i could come up with a few designs and present them to you so you can choose your best(i’m pretty good at it), that would happen soley on request.
There could also be GDCC banners for the events, bumper stickers, tshirts, trinkets like keychains etc….fun stuff.
Corporate meets fun kind of stuff!
The big clients should get special 10th anniversary gifts, with logo & all, maybe mugs or maybe even framed certificates of appreciation with sincerest regards from GDCC…that kind of thing.
ALL THE BEST…
& CONGRATULATIONS GDCC!!!
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